Case Studies

Background

Cheshire Surveys Ltd is a long-standing business which has built up a strong, trusted brand reputation over many years. 

The business was heading into a period of consolidation and expansion with the launch of a new website and updated branding. It was the right time to consolidate these developments and begin to work on presenting the business in the right way to reach its variety of target audiences. 

“I had met Julie from Time for Marketing at the Business Network Chester a year or so before we entered this period and I knew I wanted to work with her when the time was right,” commented Louise Hilder, Director of Cheshire Surveys.

“Our marketing and promotion were minimal, and we knew we needed to do more but didn’t know where to start. Our social media was ad hoc and relied on the directors remembering to post, meaning we would often go a long time between posts and content was limited. 

“We needed an experienced external resource to assist with our brand positioning across social media platforms including Facebook, Instagram, LinkedIn and with our Google Business Profile,” Louise noted.

Process

An initial briefing meeting took place between Louise, Michele (Cheshire Surveys’ Business Development Manager) and Julie to discuss the existing status of the company’s marketing; its Vision and Values and objectives of the business, Julie then devised a cohesive Marketing Strategy focusing on an initial ‘phase one’ of priorities.

These included an analysis of the new website to determine the user journey and gauge whether it could function more effectively, together with due diligence in terms of a starting point for organic traffic to the website; the introduction of PR to underpin any business developments and, of course, the management of social media across all platforms. 

Once the proposal had been approved, Julie immediately began working with Cheshire Surveys to achieve the objectives.

Results  

“Julie gave us the structure and strategy for promoting ourselves as well as marketing the services we offer.  She has ensured we have regular coverage on all our social media platforms and raised the profile of our business within the industry – so much so that our marketing was highlighted by a key speaker at a recent industry conference as a perfect example of ‘how to do it’!

The results of Julie’s strategy have greatly increased our reach on social media and we have seen exponential growth of our network too.

Not only this but we now have a much better handle on marketing and promotion of our business and it has become an integral aspect of what we do here at Cheshire Surveys, rather than an ‘add-on’,” Louise said. 

Personality

“Julie is fun, friendly and very easy to work with and feels like an extended part of our team! She is extremely knowledgeable and experienced in her sector and we trust her judgement implicitly. She is professional, organised and efficient,” Louise said.

Conclusion

“Time for Marketing makes sure marketing and promotion is at the core of our business and Julie has taught us the importance of this for both generating new business, raising our profile and telling new and existing clients about who we are and what we do. We would absolutely recommend Julie to anyone looking for help with their marketing,” concluded Louise.   

If you are a start-up business or an SME and need help with your marketing, why not make an appointment for an initial free consultation via our Contact Us page? We look forward to hearing from you.